LunagisthubT2: A New Era for Nigeria’s Telecom Industry
Nigeria’s 9mobile has officially rebranded itself as T2, marking a significant shift towards becoming a digital-first telecom operator. This transformation aims to prioritize innovation and customer experience, catering to the growing demands of Nigeria’s youthful population and digital economy .
Digital-First Approach: T2 plans to leverage cloud infrastructure, artificial intelligence, and advanced analytics to deliver personalized products and faster service rollouts.
Customer Experience: The company is committed to embedding customer experience at its core, ensuring agility and accessibility in its digital solutions.
Partnership with MTN:T2 has signed a three-year national roaming agreement with MTN Nigeria, allowing its customers to access MTN’s extensive network nationwide and improving coverage and service quality.
New Identity: T2 has adopted orange as its corporate color, symbolizing a bold and vibrant brand personality .
According to Obafemi Banigbe, CEO of T2, the rebranding is more than just a name change – it’s a strategic overhaul aimed at positioning the company for future success. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” he
T2’s transformation is designed to support Nigeria’s burgeoning population of startups, creatives, and remote workers, who require agile and accessible digital solutions. By transitioning into a fully digital operator, T2 aims to deliver faster and more personalized services, driving growth and innovation in the country’s digital economy .
The rebranding marks a new chapter for 9mobile, which has faced significant challenges in recent years. With its new identity and strategic direction, T2 is poised to play a more prominent role in Nigeria’s telecom industry, focusing on innovation, customer experience, and digital solutions.
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